Lavanchawee Sujarittanonta, Ph.D

ดร.ลาวัณย์ฉวี สุจริตตานนท์
Dr.Lavanchawee Sujarittanonta
Contact : (+66) 86 090 8899
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EducationCurrent ResearchExpertiseResearch ProjectPublication
Doctor of Philosophy (Marketing: Strategic The Australian School of Business, University of 2551
Marketing Management) New South Wales, Sydney, Australia
Master of Arts (Government: International Relations) Georgetown University, DC, USA 2540
Master of Arts (Transition Economics-Regional Harvard University, MA, USA 2539
Studies :Russia, Eastern Europe, Central Asia)
ปริญญาตรี ครุศาสตร์บัณฑิต เกียรตินิยมอันดับ 1 จุฬาลงกรณ์มหาวิทยาลัย 2535
(เอกประถมศึกษา – อังกฤษ ดนตรี)
  • ไม่มีโครงการวิจัย
  • Herb Health and Wellness Marketing Strategy
  • ไม่มีโครงการวิจัย
  1. Kittichok Nithisathian, Lavanchawee Sujarittanonta, Ratthanan Pongwiritthon, Lin Fan. “4 H’s: The Marketing Mix in the Human Spirit Era”, ASEAN Journal of Management & Innovation, ISSN 2351-0307, in Volume 4 Number 2, July – December 2017.
  2. Sujarittanonta, L. & Fan, Lin.“Spiritual Institutions and Their Involvement in Business Life: A Comparative Study”. International Review of Management and Development Studies, Vol. 1(2), pp. 135-140. ISSN-2520-3657 (March 2017)
  1. Kittichok Nithisathian, Lavanchawee Sujarittanonta, John C. Walsh. The Thick Black and White Ocean among Buddhist Pilgrimage Tourist Operators in Thailand. Journal of Social and Development Sciences (JSDS). Vol 7, No 3 (2016), pp. 11-19. ISSN: 2221-1152
  2. Sujarittanonta, Lavanchawee, Kittichok Nithisathian, Lin Fan and John Walsh. “Prospects for the Internationalization of Taiwanese and Chinese Higher Education”. Contemporary Chinese Political Economy and Strategic Relations: An International Journal (CCPS), Vol. 2, No. 3 (December 2016)
  3. Sujarittanonta, Lavanchawee, Kittichok Nithisathian and John Walsh, “Collaborative Provision of Graduate Education in CLMV: Case of Thailand’s Private Universities,” Journal of Educational and Vocational Research, Vol.7, No.2 (2016), pp.49-57, available at:
  4. Lin Fan, Lavanchawee Sujarittanonta and Arunee Lertkornkitja (2016). “Identity and Integration in the Asia-Pacific Region through the Prism of Tourism: Taiwan & Japan”. Nepalese Journal of Management Science and Research, Vol.1, No.1 (February, 2016), pp.44 – 54. Published by Global College International, Kathmandu and the SIU Research Centre in Thailand, ISSN: 2467-9356.
  5. Sujarittanonta, L. (2016) ‘Buddhist socio-cultural influences on entrepreneurial actions and performance: case of rural Thailand’, J. International Business and Entrepreneurship Development, Vol. 9, No. 1, pp.118–13.
  6. Sujarittanonta, Lavanchawee and John Walsh, “Provincial Patronage Networks and Small Business in the Greater Mekong Sub-Region (GMS): Implications for the ASEAN Economic Community (AEC) 2015,” Information Management and Business Review, Vol.6, No.6 (December, 2014), pp.286-300, available at:
  7. “Senior Tourism Promotion in Asia with Focus on Thailand: Policy Comparison and Service Providers’ Opinion”, Lavanchawee Sujarittanonta and Vilasinee Khemapanya, in Shinawatra International University Journal of Management, Vol. 4(1) (June, 2014), pp. 44-70.
  8. Voluntourism Product Development & Wildlife Conservation for Thailand”, (2014), Lavanchawee Sujarittanonta, in Worldwide Hospitality and Tourism Themes (WHATT Journal), Special Issue, Vol. 6, No. 1, pp. 40-50. Emerald, ISSN: 1755-421. Ranking: Scopus. Indexed by ABI/INFORM Complete, ABI/INFORM Global, British Library, CIRET, Hospitality & Tourism Index™, Hospitality & Tourism Complete™, ProQuest Central.
  9. Game-Playing Culture in an Age of Capitalist Consumption: Young Taiwanese and Collectible Card Games,” Sujarittanonta, Lavanchawee and John Walsh, Journal of Economics and Behavioral Studies, Vol.5, No.11 (November, 2013), pp.792-7. ISSN: 2220-6140, Available at: Indexed by ABI/INFORM Complete, ABI/INFORM Global, International Bibliography of the Social Sciences (IBSS), EconLit, ProQuest Central, Business Dateline, ProQuest Social Science Journals, Research Library, Ulrich’s Periodicals Directory, RePEc, EBSCOhost, Business Source Complete, Index Copernicus
  10. “Application of fly ash for adsorptive removal of malachite green from aqueous solutions”, (2013), Shikha Dubey, Uma, Lavanchawee Sujarittanonta, Yogesh Chandra Sharma. Desalination and Water Treatment. Vol. 51 (37). Taylor & Francis in cooperation with Balaban Publishers
  11. “Consumer usage behavior of 21st century learners for web-supplemented elearning”. Donaldine Samson and Lavanchawee Sujarittanonta. Stamford Journal. Vol. 3(2), January-May 2012. ISSN: 1906–1838.
  12. “An Interdisciplinary Analysis of Bangkok’s Traffic Congestion as a Context for Mobility Research”. Lavanchawee Sujarittanonta. Stamford Journal. Vol. 4(1), Jan-May 2012, pp. 129-136. ISSN: 1906–1838.
  13. National Development by Playing Happy Games & Getting Rich Fast: Creating the Spectacular Asian Fantasy”, Lavanchawee Sujarittanonta, Franz Gassner, Stephen Cheng, Francois Bouchetoux. The Stamford Journal. Vol. 4(2), December 2012. ISSN: 1906–1838.
  14. “Imparting Environmental Knowledge using English as a Second Language: Knowledge Acquisition and Knowledge-Based Behavioral Changes.” Lavanchawee Sujarittanonta and Bonnye E. Stuart. Journal of Interdisciplinary Studies, Faculty of International Studies, Prince of Songkla University, Thailand. November 2011.
  15. “Damsel in distress: the tale of Miss Kerala, Puntius denisonii (Day), an endangered and endemic cyprinid from the Western Ghats biodiversity hotspot of Kerala, South India” in Aquatic Conservation – Marine & Freshwater Ecosystems, Volume 19, Issue 1, pages 67–74, January/February 2009. (SCI, H Index: 40, Impact Factor: 1.929, ISI Journal Citation Reports © Ranking: 2011: 17/78 (Water Resources); 34/97 (Marine & Freshwater Biology); 81/205 (Environmental Sciences)), John Wiley and Sons. Published online in advance of print (Early View) on 23 September, 2008. DOI:10.1002/aqc.963. UK. Rajeev Raghavan, G. Prasad, Anvar Ali, Benno Pereira and L. Sujarittanonta.
  16. “Should endemic and threatened ornamental fishes of the Western Ghats biodiversity hotspot be captive bred for international trade?” Current Science. (Impact factor 0.897) Vol. 93, No. 9. 10 November, 2007. Rajeev Raghavan, Michael Tlusty, G. Prasad, Benno Pereira, Anvar Ali & L. Sujarittanonta. pp.1211-3

Textbook Business Cases

  1. Concept of Protected Areas and Ecotourism: The Challenges for Three Developing Countries”, 2010, Case Study in Ecotourism. Lavanchawee Sujarittanonta, Thanaphat Payakkaporn, Philip Williams, Hy Martin, and Rajeev Raghavan, In Strategic Marketing: Creating Competitive Advantage, Douglas West, John Ford and Essam Ibrahim, Eds., Oxford University Press, pp. 557-568. ISBN-13: 978-0199556601
  2. “Longstay in Thailand, the Land of Smiles”, (2004), Sujarittanonta, Lavanchawee and Paul Patterson, case study in services management in Lovelock et al., Eds. (2004). Services Marketing: An Asia Pacific Perspective. Pearson Education: Australia. Also reprinted in Wirtz, Jochen, and Christopher Lovelock, Eds., Services Marketing in Asia – A Case Book. Prentice Hall.

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