Lavanchawee Sujarittanonta, Ph.D

ดร.ลาวัณย์ฉวี สุจริตตานนท์
Dr.Lavanchawee Sujarittanonta
Contact : (+66) 86 090 8899
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EducationCurrent ResearchExpertiseResearch ProjectPublication
Doctor of Philosophy (Marketing: Strategic The Australian School of Business, University of 2551
Marketing Management) New South Wales, Sydney, Australia
Master of Arts (Government: International Relations) Georgetown University, DC, USA 2540
Master of Arts (Transition Economics-Regional Harvard University, MA, USA 2539
Studies :Russia, Eastern Europe, Central Asia)
ปริญญาตรี ครุศาสตร์บัณฑิต เกียรตินิยมอันดับ 1 จุฬาลงกรณ์มหาวิทยาลัย 2535
(เอกประถมศึกษา – อังกฤษ ดนตรี)
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  • Herb Health and Wellness Marketing Strategy
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  • Kittichok Nithisathian, Lavanchawee Sujarittanonta, Ratthanan Pongwiritthon. 2017. Lin Fan. 4 H’s: The Marketing Mix in the Human Spirit Era. ASEAN Journal of Management & Innovation. 4(2), pp. 21 – 30.
  • Kittichok Nithisathian, Lavanchawee Sujarittanonta, John C. Walsh. 2016. The Thick Black and White Ocean among Buddhist Pilgrimage Tourist Operators in Thailand. 7(3), pp. 11-19.
  • Sujarittanonta, Lavanchawee, Kittichok Nithisathian, Lin Fan and John Walsh. 2016. Prospects for the Internationalization of Taiwanese and Chinese Higher Education. 2(3), pp. 1227-1239
  • Sujarittanonta, Lavanchawee, Kittichok Nithisathian and John Walsh. 2016. Collaborative Provision of Graduate Education in CLMV: Case of Thailand’s Private Universities. 7(2), pp.49-57.
  • Lin Fan, Lavanchawee Sujarittanonta, and Arunee Lertkornkitja. 2016. Identity and Integration in the Asia-Pacific Region through the Prism of Tourism: Taiwan & Japan. 1(1), pp.44 – 54.
  • Sujarittanonta, L. 2016. Buddhist socio-cultural influences on entrepreneurial actions and performance: case of rural Thailand. 9(1), pp.118–13. 
  • Sujarittanonta, Lavanchawee and John Walsh, 2015. Provincial Patronage Networks and Small Business in the Greater Mekong Sub-Region (GMS): Implications for the ASEAN Economic Community (AEC).  6(6), pp.286-300.
  • Lavanchawee Sujarittanonta and Vilasinee Khemapanya. 2014. Senior Tourism Promotion in Asia with Focus on Thailand: Policy Comparison and Service Providers’ Opinion. 4(1), pp. 44-70.
  • Lavanchawee Sujarittanonta. 2014. Voluntourism product development and wildlife conservation for Thailand. 6(1), pp. 40-50.
  • Sujarittanonta Lavanchawee. 2013. Game-Playing Culture in an Age of Capitalist Consumption: Young Taiwanese and Collectible Card Games. 5(11), pp. 792-7.
  • Lavanchawee Sujarittanonta, Franz Gassner, Stephen Cheng, Francois Bouchetoux. 2012. National Development by Playing Happy Games & Getting Rich Fast: Creating the Spectacular Asian Fantasy 4(2).
  • Lavanchawee Sujarittanonta and Bonnye E. 2011. Imparting Environmental Knowledge using English as a Second Language: Knowledge Acquisition and Knowledge-Based Behavioral Changes. 2(1), pp. 27–40.
  • Rajeev RaghavanG. PrasadBenno PereiraP.H. Anvar AliL. Sujarittanonta. 2008. ‘Damsel in distress’- The tale of Miss Kerala, Puntius denisonii (Day), an endemic and endangered cyprinid of the Western Ghats biodiversity hotspot (South India). 19(1), pp. 67–74.
  • Rajeev Raghavan, Michael Tlusty, G. Prasad, Benno Pereira, Anvar Ali, L. Sujarittanonta. 2007.  Should endemic and threatened ornamental fishes of the Western Ghats biodiversity hotspot be captive bred for international trade.  93(9), pp. 1211–1213.

Textbook Business Cases

  • Lavanchawee Sujarittanonta, Rajeev Raghavan, Hyago Martins, P. Williams. 2010. Concept of protected areas and ecotourism: the challenge for three developing countries.  pp. 1-23.
  • Sujarittanonta, Lavanchawee and Paul Patterson. 2004.  Long stay in Thailand, the Land of Smiles, case study in services management in Lovelock et al., Eds. (2004). Services Marketing: An Asia Pacific Perspective. Pearson Education: Australia. Also reprinted in Wirtz, Jochen, and Christopher Lovelock, Eds., Services Marketing in Asia – A Case Book. Prentice Hall.